Diesel dedicates a store to its iconic color
Diesel unveils the Red Takeover, a temporary concept store devoted to the energy and power of the brand’s iconic shade of red.
The space is adjacent to the Diesel Flagship store in San Babila, open Nov. 24 to Jan. 6.
Envisioned as an immersive environment, it is designed to be experienced as a multisensory art concept rather than a traditional retail store.
P.za San Babila 1/3, Milano, 20122
Monday to Friday 10:30AM - 7:30PM
Sunday 12:00PM - 7:00PM
Seeing Red is a good thing
The walls, floor and ceiling are covered in textural crushed red fabric that infuse the space with powerful and vivid energy.
A limited-edition capsule collection of signature pieces from Creative Director Glenn Martens’ denim, ready-to-wear and accessories collections will be exclusively available in the store.
Red Takeover is about confidence, individuality and the power of personal expression.
Start here with this red selection ready to be shopped.
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